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News - Ford taking Model T-like approach in China

Ford Model-T China marketing

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#1 Draconis

Draconis

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Posted 07 August 2012 - 11:02 AM

"Ford Motor Company knows a thing or two about building an empire on the back of a rock-bottom-priced automobile sold to customers in rural regions. That's why the company's strategy in China has been baffling to some analysts. Fords are expensive in China, and there are only a few models that you can get there. This is a problem for Ford, especially as the market for new cars in China, once hotter than the sun, cools a bit. With other markets plumbing new depths, Bloomberg reports that Ford is going back to something like Henry's own game plan." D. Roth - Autoblog.com, Aug 6 2012

Ford taking Model T-like approach in China



Also tagged with one or more of these keywords: Ford, Model-T, China, marketing

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